Ann Zuraw started using social media as a branding tool for her firm. Her accounts grew into go-to financial news feeds for retail investors. She is committed to ethical behavior and uses social media to elevate awareness on issues and topics she believes are important.
In effort of following and sharing news, she uses Twitter,Linked-In, Facebook, Pinterest and even Periscope. It is an app for sharing live videos, to connect with clients and prospects.
“We no longer spend countless dollars on print or ad marketing,” Ms. Zuraw said. “Instead, we utilize the power of free online marketing and networking.”
She’s has much success with YouTube. Her firm collaborated with Bridgeford Trust Co. to produce a series of videos for the channel “Chicks, Chat and Change.”
The account she loves to follow: “@WEF World Economic Forum because I love the infographics and information they provide.”