There are still some small business owners that believe social media is trivial, but as the world constantly changes, marketing techniques continue to evolve. Today, billions of people worldwide are using social media. No longer are billboards, print ads, and mass mailings the only way to advertise.
At Zuraw Financial Advisors we learned to embrace and maximized the power of free online marketing and networking, and have been using social media to develop our brand and create a strong online presence successfully.
As a trendsetter in the financial world, we were one of the first financial advisors to embrace social media as our inbound marketing strategy. Today our blog, www.ChicksChatandChange.com, attracts 17,000 visitors per month. Currently, @AZanswers has over 12,000 twitter followers, and Ann Zuraw’s LinkedIn reaches 1,400 individuals with updates.
Through our experience, we learned that sharing our knowledge through social media and building our platform has helped us create a strong online presence and has made us a thought leader in our industry.
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